The Cockapoo Pricing Trap: How to Charge What You’re Actually Worth
The Cockapoo Pricing Trap: How to Charge What You’re Actually Worth
If you ask a UK groomer what their biggest headache is, they won't say "clipping nails." They’ll say "The Cockapoo."
The "Doodle" revolution has changed the UK grooming landscape. We are no longer just grooming Westies and Spaniels; we are dealing with high-maintenance crossbreeds that vary wildly in size, coat type, and temperament. If your price list says "Standard Groom: £50," you are likely losing money on every second dog that walks through the door.
Why "Flat Rates" Are Failing Your Business
A "Standard" F1 Cockapoo can take two hours. A "Giant" F2 Labradoodle with a matted coat can take four. If you charge them the same, your hourly rate halves.
The old way of pricing—guessing over the phone or having a rigid price list—doesn't work for modern breeds. To stay profitable, your booking system needs to be smarter.
Introducing Smart Pricing: Size & Coat Type
The secret to a profitable 2026 salon is Smart Pricing. Instead of a generic "Dog Groom" button, your online booking form should ask the client:
- What size is your dog? (Toy, Medium, Large, Giant)
- What is their coat type? (Wool, Fleece, Wire, Smooth)
Our system then calculates the exact time needed and the correct price before the client finishes the booking. If a Large Wool-mix Doodle takes 3 hours, the system blocks out 3 hours and charges accordingly.
No More "Awkward Conversations"
We’ve all had that awkward moment at the counter trying to explain why a groom cost £15 more than the client expected. With Smart Pricing, the transparency is built-in. The client knows the price based on their dog’s specific needs, and you know you’re being paid fairly for your expertise.